Sunday, February 17, 2008

Make Money Online by Applying SEO

Let me first discuss Search Engine Optimization before we move on to actual money making. What is SEO? Wikipedia says it's the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. In short, SEO is a method of increasing the traffic to your website. Now how in the world would you do that?

First off, we will focus on Google search engine. Why? It’s very obvious that Google is a popular search engine and majority uses that. What we really want is a page rank #1 from Google SERP. How many times have you click on page 3 or page 4 on Google results? It is seldom to none. Now here comes the fact that what matters really is the page 1 from Google search engine results page. If your website appears on that page, chances are you will have massive visitors to your site. Bingo! The more traffic means the more chance the for the visitors to click on the pay per click ad. The more traffic the more money.

I will discuss to you about Adsense and how to monetize your blog on the next topic and explain how the abrupt increase of traffic will increase your revenue. For now, monetizing your blog is not the first priority. If you want a bigger outcome then you have to wait and be patient. If you’re desperately in need of money then you can create thousands of blogs then monetize it but don’t expect to get high rank from Google for the reason that monetized pages are given low priority compared to non monetized but it depends.

Ok I am getting out of topic now, so back to Search Engine Optimization.

There are many techniques in optimizing your webpage. We'll start from top to bottom of your webpage or blog.
  1. SEO for URL Selection - Consider the name of your website be relevant to what topic or contents of the site. For example, your website is about selling flowers. Your best URL probably would be www.cheapflowers.com. The word cheap there is a keyword. You wouldn’t want to put www.theuniverse.com or www.expensiveflowers.com. Flowers and universe doesn’t make sense. This is a factor that will give you the edge on searches with any keyword. If you can’t afford a domain name, then there are free blogs like blogspot or wordpress.
  2. SEO for Webpage Title – Observe how my title page coincides with my URL. Its make money online on both my URL and title. Well, that’s self explanatory.
  3. SEO for Keywords – This is very important. Place relevant keywords to your web page. For example in a blog, place keywords that you’ll usually discuss or is topic-related. Place a separation for each unlike keywords. Be a comma ( , ) or pipe ( ). Google bot will crawl to your site and will read the keyword. If you don’t put a separation, the bot will be confused to what your site is all about. Take for instance a reading material. Will you able to read and comprehend a very long paragraph without punctuation marks? Hell no.
  4. SEO for Post Contents - Repeat the keywords on your posts but not too much. Be aware that there is keyword density. Do not flood your post with the same keyword over and over again otherwise Google will kick your arse in the index and sue you. Notice how I sneak in the word “SEO” from the beginning of the enumeration and in this sentence.
  5. SEO for Post Update – The more high-quality content of the page, the better. There’s a greater chance of making your page on top if you have more post. Here’s an analogy. In a lottery, you’ll have more chance of winning if you buy more tickets than buying just one. Capiche?

To sum it up, always remember the keyword relevance, keyword replication and keyword density. All right, that's it for the meantime. Hope you get a good grasp about Search Engine Optimization by now. Whew! I will get some sound sleep. Watch out for the next topic about Adsense and Pay Per Play. Later.

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